An Analysis of Cultural Tourism Cluster: The Case of Aksaray Province

Abstract

A business cluster is a geographic concentration of interconnected businesses, suppliers, and associated institutions in a particular field. Clusters are considered to increase the productivity with which companies can compete, nationally and globally, so the cluster arises because it provides the increase of productivity and innovation abilities; for this reason its development should be supported not only by central governments but also by the local authorities. It is a known fact that tourism, one of the most effective aims for development, is considered to be a leading factor in cultural, economical and social perspectives through cluster types. In this study, the potential of cultural tourism cluster and competitiveness of Aksaray province has been analyzed in terms of Porter’s Diamond Model. Several data sources including strategic development plan and academic literature have been taken into consideration. In this regard, findings about whether there is really a tourism cluster in Aksaray province have been stated and recommendations have been suggested to empower the innovative advantage of cultural tourism cluster.