THE INFLUENCE ANALYSIS OF SOCIAL MEDIA MARKETING ACTIVITIES’ DIMENSIONS ON CUSTOMER LOYALTY THROUGH VALUE EQUITY, BRAND EQUITY, AND RELATIONSHIP EQUITY TO SHOPEE INDONESIA CUSTOMERS IN SURABAYA

  • Yuningwati Sutrisno Z
  • Suryaputra R
  • Amelia D
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Abstract

… Pada tahun 2016, pemerintah merilis Roadmap E-commerce Indonesia selama tahun 2017 hingga 2019, yang … Perlindungan Konsumen, Pendidikan dan SDM, Logistik, Infrastruktur Komunikasi, Keamanan Siber, dan Pembentukan Manajemen Pelaksana …

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APA

Yuningwati Sutrisno, Z., Suryaputra, R., & Amelia, Dr. (2021). THE INFLUENCE ANALYSIS OF SOCIAL MEDIA MARKETING ACTIVITIES’ DIMENSIONS ON CUSTOMER LOYALTY THROUGH VALUE EQUITY, BRAND EQUITY, AND RELATIONSHIP EQUITY TO SHOPEE INDONESIA CUSTOMERS IN SURABAYA. International Journal of Research Publications, 69(1). https://doi.org/10.47119/ijrp100691120211664

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