Reflecting photonics: reaching new audiences through new partnerships – IYL 2015 and the Royal Horticultural Society Flower Show

Abstract

The ‘Reflecting Photonics’ show garden was exhibited at the Royal Horticultural Society Flower Show in Tatton Park, UK, celebrating IYL 2015. Elks-Smith Garden Design and landscapers ‘Turf N’ Earth’ collaborated with researchers, marketing and outreach professionals from the University of Southampton to design, construct, and exhibit a photonics-themed garden. The garden united science and art to reflect the university’s world-leading optical fiber research, and won three awards; a Gold Medal, the People’s Choice Award, and Innovation in Public Engagement Award. Our collaboration developed an integrated approach to public engagement and marketing and we discuss the project’s aims, design, and impact.