Determiners of clothing interest among adolescents

Abstract

Adolescent as a period that due to the significant physiological and emotional changes an individual that he/she becomes highly cautious about the appearance and this cautiousness of the person is observed in the way one dresses up. The study attempts to explore various factors that influence the clothing interest for which statement of problem under investigation is “Determiners of Clothing Interest among Adolescents”. A sample size of 100 adolescents was selected. A structured questionnaire was designed which measures four dimensions namely appearance, experimenting, security and uniqueness which influence the clothing interest of the adolescents. Correlation and regression analysis were administered. Findings of the study shows that while making clothing related preferences, appearance was the highest concern among adolescents, followed security, then Uniqueness and at last experimenting. All the factors strongly correlate with the over-all clothing interest. While regression analysis shows that it is the appearance which is the strongest predictor of clothing related interest among adolescents.