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Thirty Years of Conjoint Analysis: Reflections and Prospects

  • Green P
  • Krieger A
  • Wind Y
DOI: 10.1007/978-0-387-28692-1_6
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Abstract

Conjoint analysis is marketers’ favorite methodology for finding out how buyers make tradeoffs among competing products and suppliers. Conjoint analysts develop and present descriptions of alternative products or services that are prepared from fractional...

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APA

Green, P. E., Krieger, A. M., & Wind, Y. (2004). Thirty Years of Conjoint Analysis: Reflections and Prospects (pp. 117–139). https://doi.org/10.1007/978-0-387-28692-1_6

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