Sustainability: The Concept for Modern Society

Abstract

When reading the daily newspaper and pursuing public debates, one may easily be inclined to declare the word ‘sustainable’ the negative buzzword of an entire generation. What isn’t sustainable these days? From the forestry, agriculture and fishing sectors to the industry sector including the financial sector, tourism, airlines – just about everything must be sustainable or at least become sustainable. In the meantime, it is possible to make a sustainable impression with sustainability and sustainability has a sustainable effect on our thinking, sometimes also our actions.