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Communication and Persuasion: Central and Peripheral Routes to Attitude Change

  • Marquart F
  • Naderer B
Springer Fachmedien Wiesbaden, (2016), 231-242
DOI: 10.1007/978-3-658-09923-7_20
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Abstract

Das Elaboration Likelihood Modell (ELM) wurde in den 1980er Jahren von den Sozialpsychologen Richard E. Petty und John T. Cacioppo mit dem Ziel entwickelt, die prozesshafte Verarbeitung persuasiver Botschaften zu erklären und Einstellungsveränderungen in...

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APA

Marquart, F., & Naderer, B. (2016). Communication and Persuasion: Central and Peripheral Routes to Attitude Change. In Schlüsselwerke der Medienwirkungsforschung (pp. 231–242). Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-09923-7_20

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