Kraft Group (Part II): Cadbury Acquisition—Post-acquisition Performance

  • Amir E
  • Ghitti M
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Abstract

… In this case, we focus on measuring post-merger performance. … We also measure whether the acquisition of Cadbury was … acquisition, net of Integration program and higher acquisition-…

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Amir, E., & Ghitti, M. (2020). Kraft Group (Part II): Cadbury Acquisition—Post-acquisition Performance. In Financial Analysis of Mergers and Acquisitions (pp. 283–293). Springer International Publishing. https://doi.org/10.1007/978-3-030-61769-1_18

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