PENGARUH PERKEMBANGAN PARIWISATA TERHADAP KARAKTERISTIK EKONOMI MASYARAKAT DI SEKITAR CANDI BOROBUDUR

Abstract

Borobudur temple known as one of the famous international tourist destination. Beside supporting local economics, Borobudur temple also contributing in preservation world heritage. This research aims to analyst the impact of Borobudur temple as a tourist destination to the local economics. This research uses quantitative and qualitative approach with primary and secondary data collected by questionnaire, observation, literature studies, and in-depth interview. Analytical technique used are descriptive and frequency table. The impact of Borobudur temple as a tourist destination to the local economics is seen by the multiplier effect that gives direct impact, indirect impact, and induced impact. The research shows that the growth of Borobudur temple as a tourist destination is started when it was established as a tourist destination by the government in 1980. After that, Borobudur temple started to be known and visited by tourists and the infrastructures are growing gradually, such as better accessibility, well-equipped public facility, addition of tourist attraction, and participating society in accommodation procurement and a business doer in tourism sector. Society whose contributing in Borobudur's tourism activity comes to primary jobs and side jobs. The average income is 76,6% above minimum wage ratio in Magelang Regency and it is equal to the society's expense. Multiplier effect shows a number ≥1 that makes the tourism activity has a significant impact to the local economics.