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Journal ArticleOPEN ACCESS

THE IMPACT OF SOCIAL MEDIA ATTRIBUTES ON PURCHASE INTENTION IN THE SAUDI FOODSERVICE

  • Al-Hadban N
  • Almotairi M
International Review of Management and Marketing (2020) 10(3) 29-34
DOI: 10.32479/irmm.9719
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Abstract

This study aims to investigate the impact of social media attributes on customer purchase intention in the Saudi foodservice. It is a quantitative study based on the use of a questionnaire designed to fulfill the key purpose of this study. A judgmental sampling …

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Al-Hadban, N., & Almotairi, M. (2020). THE IMPACT OF SOCIAL MEDIA ATTRIBUTES ON PURCHASE INTENTION IN THE SAUDI FOODSERVICE. International Review of Management and Marketing, 10(3), 29–34. https://doi.org/10.32479/irmm.9719

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