PRAKTEK GHARAR PADA ENDORSEMENT PRODUK DI MEDIA SOSIAL INSTAGRAM

Abstract

Sales of products using the endorsement method on Instagram social media are a trend. This method is considered effective and efficient by producers in marketing their products. In marketing products on Instagram social media, producers usually hook Instagram celebrities who have a large number of followers. With a large number of followers, in fact, endorsers often practice gharar in marketing products. Gharar practices carried out by endorsers can be in the form of information conveyed as well as practiced practices. This study uses a qualitative type with empirical juridical methods by comparing the laws that should exist with the reality that occurs in society. The results of the study explained that in order to avoid the practice of gharar in product endorsement, endorsers must understand the terms and conditions of trading, be honest and uphold ethics in muamalah.