RESPONSABILIDAD SOCIAL MUNICIPAL BAJO LA PERCEPCIÓN DE LOS JÓVENES EN CIUDADES DE TURISMO DE NEGOCIOS Y RECREATIVO

Abstract

Tourism, whether it is business or recreative, it is an important sector for the development of the municipalities in México, thats why the importance to adopt a focus since the Municipal Social Responsability (MSR) perspective for the development of the city. This work analyze the perception of Municipal Social Responsability through the variables; Potencial, Development, Transparency, Enviroment, Age and municipality, on residents youngs of the Celaya city, and Playa del Carmen. Where Celaya is characterized for received business tourism, and Playa del Carmen for recreative tourism. It is establish a econometric model of the MSR through the method of Ordinary Least Squares, where the Potential, Development, Transparency and Enviroment are founded as determinants.