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Tourism and Hospitality Marketing Principles

  • George R
Springer International Publishing, (2021), 3-31
DOI: 10.1007/978-3-030-64111-5_1
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Abstract

… marketing applies to the field of tourism and hospitality, and … marketing, including information gathering, the marketing mix, marketing planning, and customer relationship management. …

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APA

George, R. (2021). Tourism and Hospitality Marketing Principles. In Marketing Tourism and Hospitality (pp. 3–31). Springer International Publishing. https://doi.org/10.1007/978-3-030-64111-5_1

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