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Gen Z and Esports: Digitizing the Live Event Brand

  • de Freitas R
Springer International Publishing, (2021), 188-201
DOI: 10.1007/978-3-030-65785-7_16
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Abstract

As digitization converges with globalization, industries across the world establish new standards, platforms and audience engagement methods to delight consumers adjusting to CV19’s virtual space. Within the Tourism and Hospitality industry, gamification...

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APA

de Freitas, R. (2021). Gen Z and Esports: Digitizing the Live Event Brand. In Information and Communication Technologies in Tourism 2021 (pp. 188–201). Springer International Publishing. https://doi.org/10.1007/978-3-030-65785-7_16

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