Analysis of Factors Influencing Intercultural Communication Competence Based on Big Data

Abstract

The cross cultural communication is an important part of cultural communication and language learning. Based on the method of big data analysis, 400 college students are divided into three groups to test their intercultural awareness and intercultural communicative competence. The test paper covers cross-cultural awareness, communication culture and knowledge culture. The results show that Chinese college students' deep intercultural communication awareness is generally weak. Intercultural communication course can effectively improve the level of cross-cultural communication. The main mistake in cross-cultural communication lies in the negative transfer of culture. The results of this paper have a certain reference value for the analysis of the factors influencing intercultural communication competence under big data.