Motivation and Recruitment: Why and how do volunteers come?

  • Rochester C
  • Paine A
  • Howlett S
  • et al.
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Abstract

This chapter discusses why people choose to give freely of their time for voluntary action. There is a compelling logic to uncovering what motivates volunteers; from a practical standpoint understanding why people are moved to volunteer is potentially useful information for recruiting more volunteers. Clary et al. (1996) note that volunteering is often not easy, people have to overcome a series of obstacles to become volunteers. What then drives them to overcome these barriers?

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Rochester, C., Paine, A. E., Howlett, S., & Zimmeck, M. (2010). Motivation and Recruitment: Why and how do volunteers come? In Volunteering and Society in the 21st Century (pp. 119–132). Palgrave Macmillan UK. https://doi.org/10.1057/9780230279438_9

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