Halal’s Logo Design Application on Grocery Products in Malaysia

Abstract

The ‘halal’ word stands for something permissible for Muslims according to the Islamic Law. The halal has been transformed into a standard of safety and hygiene for products consumed by Malaysian Muslims over the years. Therefore, the Muslims can only consume products that meet strict religious requirements, called Halal. There is an enormous positive global recognition of business in the Halal products. However, the Muslim consumers are also concerned with the products, whether the quality of the Halal used is following the standard and requirement. The objective of this project was to study the Halal logo design from several samples of grocery products that had been gathered from chosen hypermarkets in Malaysia. This study involved three hypermarkets that been chosen for this study including Tesco, Giant, and Kedai Rakyat 1 Malaysia in Malacca Town that contributed a huge income in the retail industry. This study also coop- erated with a few that were involved with the issue of Halal certification in Malaysia namely JAKIM and JAIN. Site visits, which were followed with the visual documentation via photographic method captured selected several samples of the product from hypermarkets. The results through this study discuss certain aspects of the Halal logo within the context of packaging and labeling as an important aspect in their marketing for Muslim consumers.