Marketing Science’s Pilgrimage to the Ivory Tower

  • Simon H
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Abstract

Book held at BSL 658.83 L382r see #4591, #4592

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APA

Simon, H. (1994). Marketing Science’s Pilgrimage to the Ivory Tower (pp. 27–78). https://doi.org/10.1007/978-94-011-1402-8_2

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