Change news reading habit in the information age and digital mobile devices

Abstract

The news broadcasts are looking for their media formats as well as users are choosing their news consumption preferences. Will be these companies that produce and transmit news know who are these new users? Where the touch points are and what kind of users are they interacting with? The purpose of this paper is to present a study applied with users who consume print and online newspaper and an analysis of two respectable newspapers: The New York Times (USA daily news) and Estado de São Paulo (Brazilian daily news). The questionnaire applied with users pointed behaviors and expectations about current news consumption and the analysis of four smartphone apps evaluated how these two newspapers are presenting its contents, and if these presentations are in accordance with some data found in this study.