Evaluating the global product development challenges through social commerce

Abstract

China is opening up the economy and encouraging the global product development (GPD) companies to participate in One Belt & One Road (OBOR) mega-projects. Hence, each GPD organization will establish cross-border partnerships as the result of an increasingly competitive global market. In the globalization era, recent studies have investigated the GPD indicators and stages but GPD challenges are still unfolded. Thus, the current study is an effort to explore the GPD challenges from Chinese economy. The present study also examines the interdependence of GPD challenges to spotlight the prime GPD challenges for companies in China. Furthermore, the findings from social commerce show that language distance, coordination & control and tasks dependency are prime GPD challenges in China. It also found that time zone difference is, positively highly associated with language distance and communication, while negatively associated with geographic distance, and product architecture complexity respectively.