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How Important Is It to Get Movie-Goers Onside?

  • Gunter B
Springer International Publishing, (2018), 227-241
DOI: 10.1007/978-3-319-71803-3_14
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Gunter, B. (2018). How Important Is It to Get Movie-Goers Onside? In Predicting Movie Success at the Box Office (pp. 227–241). Springer International Publishing. https://doi.org/10.1007/978-3-319-71803-3_14

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