Pizza Hut Vietnam: Adapting a Global Code of Conduct

Abstract

Codes of conduct are written and implemented to last for decades, but applying the principles in developing countries such as Vietnam is really challenging. Many elements of a code of conduct are formulated by the headquarters of international or global companies where the culture and behaviors differ from those of emerging markets. At Pizza Hut Vietnam, people understand the role that the corporate code of conduct plays in shaping the company culture. However, due to the Vietnamese culture and resulting mentality of the workforce, Pizza Hut management needs to spend time and effort to change its employees’ mind-set in order for them to adapt to the code of conduct and uphold the company’s values.