Digital transformation through collaborative platformization: A study of incumbent-entrepreneur relations

Abstract

The paper examines the unfolding of digital transformation in and the platformization of an industrial firm. To enable transformation despite a complex and heterogeneous IT landscape, a platformization strategy was followed and an entrepreneurial firm was established to be the strategic partner in the transformation journey. We examine the collaboration between the two firms based on empirical material covering the period 2016-2020. The paper contributes to the literature on digital transformation, as it illuminates the dynamic role of strategic partnerships in such processes. We also contribute to the literature on digital platforms and collaborative nature of governing the process of platform development by identifying three modes of collaborating and adapting.