The Beauty Parade

Abstract

Stories of rejected food and vegetables have made for sorry reading in recent weeks. According to revelations by investigative journalist Felicity Lawrence, produce need not to be poor quality or badly marked to end up in the waste pile, simply the wrong size, shape or colour, underrigid restrictions imposed by the big retailers. Pressure is felt at the every stage of supply chain. Growers fear their fruit and vegetables will be rejected, packers worry about not meeting targets and supermarkets are concerned about keeping customers happy.