Evaluation of Factors Affecting Ubiquitous Online Experience Learning Modality during the Near End of COVID-19: A Case Study in the Philippines

Abstract

The near end of the COVID-19 pandemic has now opened up opportunities in the education sector. Since the pandemic forced universities to conduct virtual classes, different universities were able to develop the platform to accommodate fully online learning, blended learning, and the traditional face-to-face learning. The aim of this study was to evaluate the factors affecting continuous intention to enroll in the ubiquitous online experience (UOX) learning modality among students in the Philippines through the integration of the DeLone and McLean IS Success Model and the UTUAT2 which was simultaneously analyzed using deep learning neural network. After data preprocessing and optimization, results showed that facilitating conditions was the most influential factor affecting continuous intention to enroll in the UOX learning modality, followed by student satisfaction, performance expectancy, behavioral intentions, hedonic motivation, information quality, effort expectancy, system quality, habit, and price value (tuition fee). Universities in the current time presents blended, fully online, and face-to-face learning. With the ubiquitous experience for learning, students in different countries and walks of life may capitalize on this modality which gives greater opportunities for universities to venture with their business in the education sector. Provided in the discussion are the key indicators that may be capitalized by universities for the promotion and strategies to build the UOX learning modality. As far as the results show, sole learning is most preferred by students who are taking this modality and should be prioritized by universities.