1922–1933: Variety Before Variety

Abstract

This chapter covers the period from 1922 to 1933, and Dibbs considers the effects of radio as a new form of domestic entertainment on both the population and the entertainment industry. It investigates the provision of radio light entertainment prior to the establishment of the Variety Department and looks at early programme policy. Dibbs explores how Reith’s attitudes and beliefs dominated variety entertainment on the BBC and examines how the organisation assumed the role of protector of the nation’s cultural heritage by developing its own stable of radio entertainers and programmes. He analyses its uniquely British approach to dance music and jazz in an effort to stem the tide of American influences in these areas.