Efficacité compareé de trois méthodes de diffusion d'informations rizicoles par des videós au Sud du Bénin

Abstract

Comparing the effectiveness of three methods of dissemination of rice video-based information in Southern Benin. This paper contributes to a better understanding of video-mediated learning in extension. We used for this study three major indicators to study the effectiveness of learning after watching a video: The number of messages retained, the number of messages understood and the number of messages applied. We then compared three methods of dissemination of messages contained in videos. These are: 1) Simple DVD handing to farmers (known as handoff experiment), 2) Video projection without facilitation, and 3) Video projection with facilitation. We used a checklist to collect data from leaders of rice farmers' organisations and extension services, and a questionnaire to collect data from 100 rice farmers in three municipalities of southern Benin, namely Comé, Lokossa and Athiémé.We found that the simple DVD handing to farmers allowed a better retention and understanding of messages contained in the video compared to the other two methods. This finding shows that extension agents are not always important for farmers' learning especially when knowledge is relevant to farmers and adequately packaged. The study concludes that non-conventional ways of learning exist. They use farmers' motivation. They constitute additional ways the formal extension services could use to sustain their impact on farmers.