Abstract
The author's own empirical research is discussed in this chapter. The methodological assumptions of the research are characterized, including the research questions, goals and hypotheses, and the characteristics of the study group are given. The results of this research are presented in two parts: a qualitative one, based on case studies of recognized YouTubers in Poland, and a quantitative one, based on a questionnaire given to two groups of respondents (young Internet users in Poland and in the United States).
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CITATION STYLE
Grzesiak, M. (2018). Personal Branding Using YouTube in the United States and in Poland, as Shown by the Results of Empirical Research. In Personal Brand Creation in the Digital Age (pp. 97–168). Springer International Publishing. https://doi.org/10.1007/978-3-319-69697-3_5
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