Understanding Chinese internet users

Abstract

User experience as an exotic concept has introduced into in China for about a decade, however, it have had a profound impact on Chinese Internet and the Chinese people and attracted more and more attention from academia and industry. From three aspects, this article discusses the user experience in China’s evolution and development: first, it’s the birth of the user experience and history in China, and Chinese practitioners’ efforts for promoting it; Second, with the rapid development of China’s society and Internet industry, Chinese people have changed a lot both in their thoughts and life. Meanwhile Chinese Internet companies also take actions on new design and products forcing on these changes; Third, it’s about the potential chances and challenges for user experience and its practitioners in traditional industry as well as emerging industry.