A comparative study on the language expressions of cultural and creative products in the east and west

Abstract

The concept of cultural and creative industries was first proposed by the United Kingdom. After that, UNESCO defined the cultural and creative industries. In recent years, China has proposed a series of new ideas and opinions on the innovation and development of cultural and creative industries, more and more experts and scholars have proposed to guide the development of China’s cultural and creative industries by studying the cultural and creative industries of Western countries. However, the difference between China and the Western countries is not only reflected in the differences in the cultural heritage of the two sides, but also in people’s understanding and expression of the respective cultures. For cultural and creative products, the cultural base is the design of the soul, then when how to transfer cultural concepts to product design in a subtle manner, the method is especially important. In the paper, first of all, literature search, field research, expert interviews and other methods are used to find differences in lifestyle and state, cultural understanding and expression between China and Italy, representative of the Western countries. Through the KJ method and cluster analysis method, the cultural design language expressions of the forms, structures, functions, colors, human factors, materials and techniques of cultural and creative products in China and Western countries are summarized and compared. The design thinking and methods that can be used in the development of Chinese cultural products are obtained. Finally, taking China’s Songxi culture and creative products as an example, the design practice has been carried out and has obtained good social and user evaluation. The research results will have important theoretical and practical significance for the design and development of Chinese cultural and creative products.