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Creating Persuasive Substance-Use Prevention Communications: The EQUIP Model

  • Crano W
  • Alvaro E
  • Siegel J
DOI: 10.1007/978-3-030-00627-3_19
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Abstract

The effectiveness of media-based campaigns to discourage psychoactive substance use (PSU) has come under severe question. This chapter outlines some of the many reasons for campaign failure. These include the nonoptimal choice of theoretical framework, failure to...

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Crano, W. D., Alvaro, E. M., & Siegel, J. T. (2019). Creating Persuasive Substance-Use Prevention Communications: The EQUIP Model (pp. 303–318). https://doi.org/10.1007/978-3-030-00627-3_19

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