This is a protocol for a Cochrane Review (Intervention). The objectives are as follows: To assess the effects of unbranded advertising of prescription medicines, conducted by or on behalf of pharmaceutical companies, on consumers' attitudes, knowledge, behaviour, health services use, health outcomes and costs.
CITATION STYLE
Leonardo Alves, T., Mantel-Teeuwisse, A. K., Paschke, A., Leufkens, H. G. M., Puil, L., Poplavska, E., & Mintzes, B. (2017). Unbranded advertising of prescription medicines to the public by pharmaceutical companies. Cochrane Database of Systematic Reviews, 2017(7). https://doi.org/10.1002/14651858.CD012699
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