Unbranded advertising of prescription medicines to the public by pharmaceutical companies

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Abstract

This is a protocol for a Cochrane Review (Intervention). The objectives are as follows: To assess the effects of unbranded advertising of prescription medicines, conducted by or on behalf of pharmaceutical companies, on consumers' attitudes, knowledge, behaviour, health services use, health outcomes and costs.

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APA

Leonardo Alves, T., Mantel-Teeuwisse, A. K., Paschke, A., Leufkens, H. G. M., Puil, L., Poplavska, E., & Mintzes, B. (2017). Unbranded advertising of prescription medicines to the public by pharmaceutical companies. Cochrane Database of Systematic Reviews, 2017(7). https://doi.org/10.1002/14651858.CD012699

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