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Malaysian Facebook Users Online Airline Tickets Purchase Intention: Antecedents and Outcome of eWOM

  • Lunyai J
  • Yen-Nee G
  • Mohaidin Z
  • et al.
International Journal of Academic Research in Business and Social Sciences (2021) 11(3)
DOI: 10.6007/ijarbss/v11-i3/8837
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Abstract

… context of online airline ticket purchase intention by Malaysian … between eWOM and purchase intention. The research model … on consumers??? online purchase intentions. Journal of …

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APA

Lunyai, J., Yen-Nee, G., Mohaidin, Z., & Mohd Razali, M. W. (2021). Malaysian Facebook Users Online Airline Tickets Purchase Intention: Antecedents and Outcome of eWOM. International Journal of Academic Research in Business and Social Sciences, 11(3). https://doi.org/10.6007/ijarbss/v11-i3/8837

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