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Book Chapter

Employer Branding and Attractive Work

  • Biswas U
  • Allard K
  • Pousette A
  • et al.
Springer Singapore, (2017), 27-35
DOI: 10.1007/978-981-10-6133-2_2
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Abstract

In order to become attractive employers to both potential and existing employees, organizations work with employer branding. This chapter introduces the concept of 'employer branding', which is presented here in accordance with earlier research on this …

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Biswas, U. N., Allard, K., Pousette, A., & Härenstam, A. (2017). Employer Branding and Attractive Work. In Understanding Attractive Work in a Globalized World (pp. 27–35). Springer Singapore. https://doi.org/10.1007/978-981-10-6133-2_2

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