UKM Recovery Business Strategy Through the Expectancy Model in the Covid-19 Pandemic

Abstract

This study aims to determine the recovery business strategy of SMEs actors in the city of Jakarta during the Covid-19 pandemic by referring to the questions posed by Victor Vroom in Sagung, et al (2017) namely Expectancy, Instrumentality, and Valence. This type of research is descriptive qualitative, data collection method using structured and gradual interviews. The data analysis technique used descriptive qualitative. The results of the study explain that the recovery business strategy in the city of Jakarta during the Covid-19 pandemic for SMEs actors can provide improvement and development of good business sustainability by implementing strengthening management in the fields of marketing, human resources, finance, and operations as a strategic step to create an efficient business existence. and effective. This study concludes that SMEs actors are required to have good knowledge management and absorptive capacity to improve their business performance. Furthermore, future research is expected to examine more sources and references, namely by adding variables and more in-depth analysis to obtain more complete research results using mixed methods, namely quantitative and qualitative methods.