Digital Transformation of Business Models

Abstract

The goal of the article is to present the scope of changes in the morphology of business mod- els in contemporary organizations that took place in the recent decades, because of the massive techno- logical development, framed under the concept of “digital transformation (DT).” An enhanced business model canvas concept is used as a base for presenting the changes, with a general time cutoff set in the year 2000. For the period before and after this measurement date, key elements of the business model and the drivers of their transformation are documented in a structured form and commented, together with practical conclusions and proposed further study areas