As the American fast food market sails into its maturity stage, the fast food industry looks for new opportunities to keep the business going. One option being explored - and - with promising results -is tapping new consumers in the global marketplace.
CITATION STYLE
Olszewski, A. P. (2015). International Marketing Strategies of U.S. Fast Food Franchises. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 123–127). Springer Nature. https://doi.org/10.1007/978-3-319-17055-8_25
Mendeley helps you to discover research relevant for your work.