CSR as Corporate Strategy vs. “Greenwashing”: CSR as a New Paradigm of Brand Management?

  • Willers C
  • Kulik A
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Willers, C., & Kulik, A. (2011). CSR as Corporate Strategy vs. “Greenwashing”: CSR as a New Paradigm of Brand Management? (pp. 301–313). https://doi.org/10.1007/978-3-642-17767-5_29

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