Business Design and Feasibility of Humblezing Store Branch Establishment in South Jakarta

Abstract

Humblezing is a clothing line business that sells clothing products such as outerwear, shirts, jackets, pants, and bag with the concept of modern adventure wear. Humblezing sells online and offline with the first store in Bandung. Based on Humblezing's online sales data shows that DKI Jakarta is in the second position with the highest percentage of online sales after West Java. The purpose of this research is to find out if Humblezing established an offline store branch in South Jakarta is feasible or not to run. The feasibility measurement pay attention to market aspects, technical aspects and financial aspects which will be projected for 5 years. The tools that used in this research are Net Present Value (NPV), Internal Rate of Return (IRR), Payback Period (PBP), Sensitivity Analysis and Risk Analysis. Based on the results of the feasibility analysis, shows that the establishing a Humblezing offline store branch is feasible to run with NPV value is IDR 185,343,832, IRR 38%, PBP for 3.81 years with a MARR value is 11,25%. Sensitivity measurements on the increase in product costs sensitive at 9.31%, increase in labor costs at 14.07%, decrease in selling prices at 3.19% and decrease in market demand at 2.33%. Furthermore, the estimated accumulated risk of establishing a Humblezing offline store branch is 5.50%.