The business love triangle- smartphones, gamification, and social collaboration

Abstract

Gamification is becoming popular in enterprise applications due to benefits such as motivating employees to work harder through team competition and rewards. Mobile workers are a perfect audience for gamified applications as they need to be connected to their teams and aware of important business goals. Smartphones have specific characteristics that make them an ideal medium for gamified applications. However, designing these types of applications correctly is critical in determining their success. This paper will discuss gamification in terms of mobile workers and their needs, smartphone characteristics, and five mobile gamification design principles that help mobile workers stay connected to the business goals at hand. © 2013 Springer-Verlag.