Mobilising the Masses: A Grass-roots Communication Strategy for Ttip

Abstract

The US and the EU have set an ambitious goal of completing the negotiations on the Transatlantic Trade and Investment Partnership by the end of 2015. Because this is not a conventional trade and investment agreement, stakeholders have demanded a more open and transparent debate. This article will consider the advantages of a communication strategy which is rooted in local European communities and the role that local and regional authorities can play in bringing the message to Europe's regions and cities.