Insights into a New Research Agenda for the Behavioural Theory of the Firm

Abstract

This chapter introduces the positioning of the need to advance and gather new contributions that give an effective extension to the so-called Behavioural Theory of the Firm, which requires the incorporation of new analysis lenses that value the economic irrationality associated with management with emotions, values and family principles of the company. The company’s assets are not only a sum of tangible and intangible values, as they result from the history, work, competences, innovations relationships, unions and disunities of people, as a dynamic support of the evolutionary human capital of organizations.