Production, Cost Analysis, and Marketing of Probiotics

Abstract

A significant focus has been given to understanding the probiotic manufacturing process at a commercial scale with different production settings, and a thorough evaluation of probiotic-product performance as well as a benefit-cost analysis is needed for the coveted future marketing. This notion is gaining the acceptance among the customers as food-makers become more commending about designing foods that create consumers’ awareness in association with health, nutrition, and diet, as well as add value to food via inclusion of desirable ingredients. Probiotic products are the important topics in the functional foods all over the world, and researchers are striving hard to improve dairy products that include beneficial probiotic organisms. Such probiotic products may alter composition of microorganism in the gut, enhanced gut health. People can tolerate the milk proteins (casein) and regulate their cholesterol intake exponentially by using these probiotics. A large quantity of living microorganisms are likely to be required in the food product, which should be ingested on a regular basis to gain the benefits. All over the world, the probiotic business, especially, the dairy products yogurt and fermented milks have escalated. Many factors are responsible to fulfill consumers’ expectation such as sound and scientifically proven health-promoting outcomes, accurate product information, and effective marketing strategies. Since the probiotics have demonstrated long-term success as health promoters both in human and animal health. This is to be applauded for the decision to formulate an effective probiotic product as the high numbers of viable organisms will be required at the time of intake. Despite the several health benefits of probiotics, research is underway by which the culture utilizes their effects is still at the earlier stage. Therefore, continuing scientific efforts have targeted to understand healthpromoting effects of probiotic cultures in the cellular level as a critical obligation for ensuring probiotics’ future as a functional dietary supplement. In the upcoming days, the global market for purposeful foods is anticipated to be increased considerably. Therefore, the aims of this exploration were to delve the production-processing considerations and alternate cost variables for probiotic production including all-inclusive benefit-cost analysis in global perspectives. Additionally, these insights have focused on how to gain money from microbes and probiotic marketing status as well as ensure a food microbiology-based entrepreneurship in probiotic domain.