Profiling user colour preferences with BFI-44 personality traits

Abstract

Nowadays, a lot of attention is paid to personalisation of services and content presented to a user. Personalisation is based on profiles of a users built on top of diverse data: logs, texts, pictures, etc. The goal of the paper is to analyse a connection between a type of user’s personality and his colour preferences, to enable for personalisation. To reach this goal, correlations between outcomes of BFI-44 Personality Traits and colour preferences inspired by Plutchik’s Wheel of Emotions for individual users were analysed. 144 respondents had been surveyed with a questionnaire to enable the analysis. The results were analysed using linear models for different personality traits. Outcomes, together with their quality assessment, are presented in the paper.