Measuring Knowledge Transfer through Facebook of Higher Education Classroom

Abstract

This paper presents the outcome of a research that investigates the trend, attitude and perception of students using social media to share knowledge in the classroom. Whilst some people perceived social media as a phenomenon that distracts students from focusing on their studies, others view social media as a technology that can facilitate teaching and learning. This study used mixed method via questionnaire and using focus group to write and share knowledge through social media from 247 students in Nakhon Si Thammarat Rajabhat University of Thailand. The results of the study found that most students used Facebook to discuss and share knowledge in higher education classroom. This study highlights the advantage of social media via Facebook for sharing knowledge in the classroom and used as tools for teaching and learning.