Abstract
In westernised cultures, there is an advancing shift from offline to online activities for many routine behaviours, including shopping and banking (Statista, 2015). Additionally, it was reported in 2014 that 28.3% of all UK fashion purchases and 28.8% of general...
Cite
CITATION STYLE
APA
Derrer-Rendall, N., & Attrill, A. (2016). Online Consumer Behaviour. In Applied Cyberpsychology (pp. 161–178). Palgrave Macmillan UK. https://doi.org/10.1057/9781137517036_10
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