The introduction process of low-volume products: Challenges and potentials of information management

Abstract

The product introduction process plays an important role in development of new products and launching them to the market on-time with a high quality. The product introduction process has been studied primarily in highvolume manufacturing industries and therefore, the influences of the characteristics of low-volume manufacturing industries on the product introduction process has not been investigated. The aim of this paper is to study challenges and potentials of information management during the product introduction process in low-volume manufacturing industries by a multiple-case study in two Scandinavian low-volume manufacturing companies. The paper contributes in covering the knowledge gap about the information management during the product introduction process in low-volume manufacturing industries.