Chinese-language digital/social media in Australia: double-edged sword in Australia’s public diplomacy agenda

Abstract

Using examples from Sydney Today, this article discusses the challenges facing Australia in its attempt to engage diasporic media for the purpose of public diplomacy towards China. Based on a pilot study, the article first reviews some of the major developments in the Chinese-language media in Australia, paying particular attention to the key features of digital/social media since the arrival of migrants from the People’s Republic of China. Second, it presents examples from four key content categories: Australia–China relations, politics, economics, and cultural life. Finally, the article identifies the challenges and opportunities facing Australia’s public diplomacy towards China, and outlines some key methodological and analytical frameworks for future research.