Customer Satisfaction towards Modern Banking Services of Banks with Special Reference to Vellore

Abstract

In the present day competitive banking atmosphere, banks recurrently assess their services and products for providing superior services and innovative products to their customers. At the same time, the demand for modern services is continuously mounting among all the segments of customers. The banks are using new and modern means for not only to absorb but also to hold the customers and attain competitive advantage over their rivals through making customers satisfied and loyal. The findings explicate that customers of banks are satisfied with internet banking, on-line banking, electronic transfer, core banking, inter bank transfer and utility payment services. There is significant difference between satisfaction towards banking services of banks and profile of customers. The satisfaction towards banking services of banks is positively, significantly and moderately inter related with loyalty of customers.