More than Meets the Eye: Understanding Perceptions of China Beyond the Favorable–Unfavorable Dichotomy

Abstract

How is China viewed by citizens of other countries? Popular polling data based on the feeling thermometer scale can reveal overall patterns of public sentiment toward China, but they do not necessarily capture the multidimensional preferences of the public. This article takes a deeper dive into a series of surveys conducted in Canada that covered a wide range of topics, from trade and investment to international leadership. Two broad conclusions follow. First, public perceptions of China are much more nuanced and conflicted than can be quickly gleaned from the simple dichotomy of “favorable versus unfavorable,” especially as one moves from overall impressions to more specific policy issues. Second, misperceptions of China are widespread and may be difficult to overcome, especially among those who already view China negatively. At a time when countries around the world are grappling with the rise of China and its expanding global footprint, failure to account for these features in public opinion about China may lead to misguided policies.